About Us


Russ Salzer - 3YG Sales Training and Technology

Russ Salzer 

Russ is an accomplished business leader with over 25 years of demonstrated expertise. His background includes building marketing, sales and operational teams, and revitalizing infrastructure. He has also created and executed strategic plans, driving businesses to greater levels of profitability. 

Russ's knowledge of the interdependency of people on business results creates a competitive advantage. His ability to improve interpersonal relationships delivers rapid and sustainable results.

Russ has worked in some of the most stressed corporate situations.  Over the course of his career he has successfully managed financial and operational turnarounds, start-ups, divestitures, facility transitions, union contract negotiations, and strategic reorganizations. He has maintained a record of profitable and sustainable performance by affecting the work environment to be more accountable, open, and honest.

One of the biggest challenges Russ faced during his career is how to effectively support a sales team and grow the top-line year-over-year. It was a search for help that led him to the work of Stephan Schiffman at DEI and Steve Mulch at Veritas Training Group. He was immediately drawn to the program by its’ practicality and affordability. The technolgy for providing follow-up and reinforcement added to its' allure. 

Russ has a Bachelor of Business Administration from the University of Wisconsin – Oshkosh and has held executive leadership positions with companies ranging from Fortune 200 companies such as Honeywell and James River Corporation, to privately held companies to technology businesses and even a public utility. In those roles he has also had experience working on business development opportunities within Asia and Europe. In addition, Russ is Licensed Human Element Practitioner - LHEP™, Licensed LIFO® Method Practitioner, InBound Marketing Certified & a Lean Manufacturing Green Belt.


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Ann Stilp

As a communications professional for 30 years, Ann Stilp has worked with individuals, teams and organizations to achieve their goals through improved communications methods. Drawing on experience in the fields of public relations, public affairs, media relations, and marketing communications has enabled her to create a diverse set of tools and approaches for helping establish credibility, relay information and build relationships with core audiences. Ann has held key roles with International Paper, Ariens Company and Wisconsin Manufacturers & Commerce. She has provided one-on-one counsel to clients in a variety of industries including paper, building products, dairy farming, food products, and industrial machinery. She has earned a Bachelor of Science degree in Consumer Communications from the University of Wisconsin, and is a Licensed LIFO® Method Practitioner.

3YG Sales Training Technology Madeleine Salzer




Madeleine Salzer

Madeleine is a graduate of The Chicago School of Professional Psychology where she earned her master’s degree in Industrial/Organizational Psychology. She has an undergraduate degree in Psychology and Educational Studies from Ripon College. Madeleine has an interest in organizational training and development and aims to increase open communication and understanding between individuals to help align their goals and values. She has experience with in-depth research in several fields of work in addition to coaching, and leadership development. Madeleine is passionate about deepening cultural skills as a result from her studying in China on two occasions in both high school and during her undergraduate studies. Madeleine is a Licensed LIFO® Method Practitioner and has a real love and appreciation for learning and team-oriented work.

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Judith Bell

Judith is founder and president of Rewire Leadership Institute®.  Considered one of the world’s leading experts on FIRO theory (Fundamental Interpersonal Relations Orientation), Judith mentors facilitators, coaches, therapists, and other professionals in the integration of the FIRO theory in their work. She has created and facilitated personal growth, team development and organizational change seminars, coached executives and teams, facilitated strategic planning for high visibility meetings, and supported culture change for over four decades.

She works with a diverse range of companies, from government agencies, non-profits, and Fortune  500's, small- and mid-sized family owned businesses, including such organizations as NASA, FRTIB, United States Army, Proctor & Gamble, AT&T, Schwan Food Company, Basin Street Properties, Restoration Hardware, and Friedman’s Home Improvement.  

Judith is known for supporting teams in becoming more efficient and effective by developing people and relationship skills. Her ability to see peoples’ potential and help them address impediments makes her a sought-after coach for leaders who want to go to the next level. She provides individuals and teams with skills that allow them to become more authentic, communicate more effectively, and become more resilient.